Did you know...
avVenta, along with its related companies, has won a number of awards for its outstanding work with clients, including three from Microsoft: Partner of the Year, Solution Company of the Year, and eCommerce Solution Provider of the Year.
Case studies: Digitas
Digitas
Challenge
One of our largest clients, a global auto manufacturer, makes huge annual spending commitments on ‘customer influence’ across a variety of channels including digital. Within that, at least eight partners/agencies are involved in Digital Marketing for US vehicle divisions. A significant portion of this spending is dedicated to the production and implementation of the digital marketing programs as well as capital investment in technology and maintenance. This existing structure was inefficient and relatively ineffective.
Across the eight partners there were:
- Inconsistencies in approach
- People, process, and technology redundancies
- Multiple code-sets
- Different technology platforms
- Multiple agencies and silos
In addition, the demand for resources to support the expanding digital marketing programs was exceeding supply and potentially limiting their ability to deliver the programs in the plan.
Solution
"Balancing Multiple Priorities"
The requirements from the IT Process and Tools, Marketing divisions and agencies,
and the necessary cost efficiencies had to be sufficiently addressed to make all
the functional pieces fit together. To accomplish this avVenta
and Digitas (Prodigious) jointly proposed a model of Distributed Development with
a team made up of Onshore Delivery Leads, Onshore SME team and Offshore Development,
Operations and Maintenance teams.
This structure:
- Minimized disruption to the existing site
- Balances efficiency, flexibility, speed, and quality
- Maximizes use of lower-cost offshore resources (evolving over time)
- Is fully compliant with client processes and technology requirements
- Is enabled with processes, communication tools and technologies (rUP, JIRA, etc)
- Provides extraordinary opportunity for change and innovation
Benefits
Efficiency + Innovation = Effectiveness
This approach resulted in:
- 50% labor efficiencies across the organizations
- A 25% - 35% savings in infrastructure costs
- Much greater resource flexibility and asset re-use
By balancing efficiency and innovation across onshore and offshore teams, a much more effective delivery model is achieved, both from a cost and resource perspective as well as an improved speed to market metric.
